• who
  • why
  • what
  • how
  • contact
01
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Friends & Family is a startup foundry that co-creates alongside our partners to bring ideas to life and scale them into businesses.

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We are builders who believe that the best way to gain insight is to quickly put real products in customers’ hands.

As perpetual entrepreneurs who rotate between client work and our own businesses, we’ve learned by doing and share these experiences, knowledge and tools with our partners.

Whether it’s Fortune 500 corporations or first time founders, we partner with teams who are excited to lead their industries into the future.

friends

(and more)

We build our own businesses in industries where we see an opportunity to cure real customer pain and build products people love.

family

We’ve worked with 100’s of startups, at their earliest stages, with a wide range of founders, from industry outsiders to corporate insiders.

The future depends on do-ers.

There’s no shortage of big ideas out there but there is a shortage of people with the skills and tools to bring them to life.

The agency model is broken.

The “we do it all” mentality of many agencies programs them to add scope. We’re innately designed to remove scope so our partners can test more, faster and drastically increase the probability of success.

The venture model is biased.

We’re redefining the “friends & family” round, leveling the playing field, and opening up the ecosystem to a more diverse group of entrepreneurs.

What we are

what we are not

Perpetual entrepreneurs & digital makers who rotate in and out of client work, we learn by doing and share these experiences with our partners

An experienced partner with the knowledge, tools and best practices that are key to starting businesses

Builders who believe decks are not innovation output

A team that works incredibly fast, utilizing a unique rapid design & development framework to build products quickly

Tinkerers and dreamers who are passionate about the products we’re building

what we are

What we are not

Hourly – we don’t clock in and clock out, we’re passionate about the business we’re building alongside our partners.

Solely functional - we’re not only here to run through a checklist, rather we have a point of view and we share it with those we work with.

Best in isolation – we integrate into the fabric of your team to create and build together.

Internal "Do-er" Development

We embed in corporate environments to infuse our experience and skills while making tangible progress on launching and scaling new ideas. We create cross-functional startups throughout an organization.

Venture Development

We work with a wide range of founders from first-time teams to corporate entrepreneurial “expats” and build new businesses from the ground up.

Get Involved

Contact our Head of Business Development: mike@friendsfamily.co

logo
who
menu
  • who
  • why
  • what
  • how
  • contact

Friends & Family is a startup foundry that co-creates alongside our partners to bring ideas to life and scale them into businesses.

scroll

We are builders who believe that the best way to gain insight is to quickly put real products in customers’ hands.

As perpetual entrepreneurs who rotate between client work and our own businesses, we’ve learned by doing and share these experiences, knowledge and tools with our partners.

friends

Whether it’s Fortune 500 corporations or first time founders, we partner with teams who are excited to lead their industries into the future:

friends-logos
(and more)

family

We build our own businesses in industries where we see an opportunity to cure real customer pain and build products people love.

friends-logos

We’ve worked with 100’s of startups, at their earliest stages, with a wide range of founders, from industry outsiders to corporate insiders.

The future depends on do-ers.

There’s no shortage of big ideas out there but there is a shortage of people with the skills and tools to bring them to life.

The agency model is broken.

The “we do it all” mentality of many agencies programs them to add scope. We’re innately designed to remove scope so our partners can test more, faster and drastically increase the probability of success.

The venture model is biased.

The venture ecosystem is too reliant on the myth that all entrepreneurs have access to a wealthy personal network where they can raise that first $200K to get initial traction.

We’re redefining the “friends & family” round, leveling the playing field, and opening up the ecosystem to a more diverse group of entrepreneurs.

What we are

Perpetual entrepreneurs & digital makers who rotate in and out of client work, we learn by doing and share these experiences with our partners

An experienced partner with the knowledge, tools and best practices that are key to starting businesses

Builders who believe decks are not innovation output

A team that works incredibly fast, utilizing a unique rapid design & development framework to build products quickly

Tinkerers and dreamers who are passionate about the products we’re building

What we are not

Hourly – we don’t clock in and clock out, we’re passionate about the business we’re building alongside our partners.

Solely functional - we’re not only here to run through a checklist, rather we have a point of view and we share it with those we work with.

Best in isolation – we integrate into the fabric of your team to create and build together.

Internal "Do-er" Development

We embed in corporate environments to infuse our experience and skills while making tangible progress on launching and scaling new ideas. We create cross-functional startups throughout an organization.

Venture Development

We work with a wide range of founders from first-time teams to corporate entrepreneurial “expats” and build new businesses from the ground up.

Get Involved

Contact our Head of Business Development: mike@friendsfamily.co